Not a marketplace.
A support network.
Bield is the Scots word for shelter — a refuge built into the lee of a hill. It's also what a pacer is at 110 kilometres in: the thing between you and a DNF. We named the app for the moment.
Ultra-running in the UK and Ireland is run by Facebook groups, WhatsApp threads, and luck. You either know a pacer or you don't. We think you should be able to find a verified one — and they should be able to find you — without paying a platform 30%.
So Bield isn't a marketplace. We don't hold money. We don't set prices. We do the boring, hard, expensive parts: Strava verification, DBS sponsorship for guide runners, GPX-grounded race pages, share-pack staircases that purge your PII fourteen days after the race. The bits that protect you, not us.
And the people who make the network work — pacers, crewers, marshalls, helpers, race organisers — don't pay us. They're not the customers; they're the reason Bield exists. Runners pay £4.99/mo (or £49.99 for the year) if they want the deep features. Everyone else uses the platform free, full functionality, no card on file.
And it goes the other way too. Every certified support gig you do — pacing, crewing, marshalling, helping — earns you a free month of Premium, up to a full year stacked. Help the community. The community helps back. That's the whole flywheel.